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Ripple token is among the top cryptos of the market, and the XRP Rich List for June clearly explains the popularity, as 6.65 million accounts hold billions worth of tokens. Notably, in most cases, the top 100 wallets carry the majority of the token holdings, and the same holds true here as well. But Ripple’s
The post XRP Rich List June 2025: Here’s Who Owns the Most XRP? appeared first on CoinGape.
The GENIUS Act and stablecoin regulation have been the major topics of discussion over the past few weeks. Now, XRP lawyer John Deaton has joined the conversation, warning that the Senate’s inaction on the stablecoin bill may push crypto reform until 2029.
Notably, Deaton aligns himself with Messari Founder Ryan Selkis, emphasizing the importance of passing the GENIUS Act. This stance reflects Deaton’s broader advocacy for clearer crypto regulations.
The crypto community has been disappointed with the US Senate’s failure to pass the much-hyped stablecoin bill. While many prominent figures have spoken out against the move, XRP lawyer John Deaton has become the latest voice. In his recent X post, John Deaton wrote,
If Congress can’t get the GENIUS Act passed, we won’t see a Market Structure’s Bill, which means we won’t see any long-lasting reform until 2029, depending on how the Presidential election goes.
Significantly, Deaton responded to Ryan Melkis’s statement that crypto legislation under Trump’s presidency might face significant challenges without the stablecoin bill.
According to the XRP lawyer, the GENIUS Act is a “no-brainer.” This means that the act is a bipartisan opportunity that aligns with America’s national interests, making it a logical choice for politicians who prioritize the country’s interests.
Furthermore, Deaton added that the stablecoin bill is often referred to as the “Dollar Dominance Bill” as it tends to maintain the US dollar’s global currency status. He added that driving demand for US Treasury securities is crucial to maintain the USD’s dominance as other nations push for de-dollarization. His post read,
We’re in an era when other nations are attempting to de-dollarize the world. We MUST drive demand for UST and ensure the USD remains the world’s reserve currency. If politicians can’t get the Genius Act through, then there’s little chance more complex, long lasting, legislation will pass.
However, crypto critics like Senator Elizabeth Warren remain sceptical about the GENIUS Act. She believes that Trump’s stablecoin project raises serious national security concerns. Thus, Warren added, “The Senate shouldn’t greenlight this corruption by passing the GENIUS Act without fixes.”
The post XRP Lawyer Warns Stablecoin Bill Could Delay Till 2029; Here’s Why appeared first on CoinGape.
Shiba Inu price has been lagging behind newer meme coins such as FARTCOIN and PEPE, which have registered notable gains in the last month. However, a recent spike in the SHIB burn rate and active address count has sparked speculation over whether the second-largest meme coin can compete with these new coins.
SHIB value today is flashing bearish signals with a 2% decline to trade at $0.000013 at press time. The dips come after the broader crypto market retreated after Bitcoin (BTC) slipped below $96,000.
A rally is brewing for the Shiba Inu price after a drastic surge in the burn rate. Data from Shibburn shows that in the last 24 hours, more than 27 million tokens have been removed from the circulating supply, with a single address burning more than 15 million SHIB.
The surging burn rate coincides with a surge in user activity after the active address count soared to the highest level in nearly two months. Data from Santiment shows that the number of active addresses in the last seven days has reached 23,014, which is the highest since late February.
As network usage grows, it triggers a surge in the burn rate as depicted in the above data, and this makes a bullish case for the Shiba Inu price prediction.
In recent weeks, capital has been rotating from older meme coins to newer ones as traders chase quick profits. This capital rotation follows weak Shiba Inu price performance, considering that it has gained by only 9% in the last month. In contrast, FARTCOIN has soared by 196% during the same period, while PEPE is up by 23%.
However, given that old meme coins such as Dogecoin and SHIB are less volatile, traders might shift away from these newer coins if they show signs of a weakening trend. Moreover, analysts have also predicted an upcoming SHIB rally.
Hence, if the burn rate and active address count continue to rise, SHIB has the potential to compete against new meme coins. If these fundamentals weaken, then coins such as FARTCOIN will continue outperforming Shiba Inu.
The price of Shiba Inu is breaking out of a descending parallel channel on the weekly chart, suggesting that the bearish momentum is growing weak, which may unlock an upward trend. However, SHIB still needs to overcome resistance at $0.0000173, at which point it will have created a higher high and confirm a shift trend from bearish to bullish.
However, this upswing will only be confirmed if the top meme coin can attract buy-side activity that will push the RSI above 50. Doing so will confirm the shift in market structure, and this will trigger the uptrend towards key resistance levels.
If the above bullish thesis fails and SHIB fails to make a decisive close above the descending trendline, it may spark a decline to the support level of $0.108. However, as long as the active address count and SHIB burn rate remain high, the meme token has the potential to sustain gains.
The post Can Shiba Inu Price Compete With New Meme Coins As SHIB Burn Rate Spikes 22,000%? appeared first on CoinGape.
In 2025, the ecosystems that thrive aren’t the loudest — they’re the most strategic, the most focused, and the ones building lasting value. Ecosystem health today is increasingly measured by the depth of developer engagement, not the size of token airdrops or surface-level metrics. Marketing has evolved too: AI tools, grassroots community operations, and hybrid content strategies are replacing short-lived, high-gloss campaigns.
As crypto becomes a fixture in national policy and economic frameworks, credibility and trust within ecosystems have emerged as the new currencies of growth.
There’s no one-size-fits-all playbook anymore. To uncover what’s actually working today, we spoke with growth leaders from Sui, Avalanche, Syscoin, Manta Network, and others.
This report helps to shed some light on the ongoing trends in the crypto-related marketing and find out which of them are setting the pace for the next wave of sustainable growth.
Back in 2024, crypto felt like it was everywhere and nowhere all at once.
Timelines were flooded with debates, L1 vs. L2, monolithic vs. modular, liquidity this, fragmentation that. Almost everyone had a hot take and every project was scrambling for a flash of attention that barely lasted longer than a tweet.
You could launch a project, nail the narrative, get your retweets and podcast mentions and still wake up the next day with no real momentum.
It wasn’t sustainable and deep down, most teams knew it.
And yet, behind the scenes, something foundational shifted.
For the first time, crypto became a serious topic in policy rooms.
Suddenly, crypto had a seat at the big table.
That was the moment the growth playbook started to change.
Fast-forward to 2025, ecosystems that had been optimizing for virality started asking tougher questions:
To find answers, we spoke with ecosystem leaders across 10 blockchain networks, from early-stage innovators to mature platforms. Despite technical and strategic diversity, they shared one common mindset: They’re building like they plan to be here in five, ten, twenty years.
This is post-hype crypto and the rules have changed.
Key highlights and critical findings
To understand what’s driving ecosystem growth in 2025, we went straight to the source in conversations with ten executives across active, forward-thinking blockchain networks including Sui, Avalanche, Manta Network, Syscoin, eCash, and CrossFi Chain.
Our findings are structured across five critical themes:
→ Strategic Priorities
→ Growth Challenges
→ Team Structures
→ Marketing Tactics
→ Budget Allocation
These are the pressure points where ecosystems are being tested, where they’re iterating and where the shift from hype to health is most visible.
The answers weren’t surface-level.
They were honest, revealing, and at times, surprisingly candid.
Not long ago, crypto felt like a winner-takes-all race.
Ethereum and Bitcoin dominated headlines, while new chains clawed for attention with a flashy feature or a viral announcement.
But that playbook has changed.
Today, the landscape is more fragmented and more alive than ever.
Upstart chains can gain real traction in months. Niche ecosystems are finding staying power by serving focused communities with precision: real dev support, localized outreach, unique tooling, and use cases that resonate with people who actually build.
It’s no longer about being the biggest.
It’s about being the most relevant to the audience that matters.
Source: Market share distribution among top ecosystems.
The momentum has shifted from mass appeal to mission-driven growth.
The ecosystems making progress are the ones listening, serving and playing the long game.
Among surveyed ecosystems, developer adoption has become the north star metric.
While TVL remains a benchmark, leading teams are shifting toward engagement depth over vanity counts. Grants, hackathons, and local campaigns outperform short-term airdrops in both onboarding and retention.
Source: Top Barriers to Ecosystem Adoption Identified by Executives
Based on direct feedback, the top challenges for ecosystems today are:
While blockchain infrastructure is improving,especially with L2 scalability and better dev tooling, the biggest challenges aren’t technical anymore.
They’re strategic.
Most teams aren’t struggling with what to build but with how to position, differentiate, and communicate.
“It’s no longer enough to be technically sound. Ecosystem success depends on whether you can communicate value to developers, users and partners in the clearest, most compelling way possible.” – — Matthew Schmenk, Ecosystem Growth Lead, Avalanche
“Marketing in crypto used to be noise. Now it’s systems thinking – who you reach, how you reach them, and why they stay.”- The Lunar Strategy Team
Ecosystem marketing in 2025 isn’t about dropping a flashy campaign, running a paid KOL loop, and hoping it sticks. Today, marketing is infrastructure.
It’s the connective tissue between ecosystem layers: builders, users, tokenholders, institutions driving onboarding, retention, and legitimacy.
Let’s break it down:
Source: Percentage of Ecosystems Using External Agencies vs. In-House Teams
According to our survey:
Hybrid models allow for speed and flexibility while maintaining institutional knowledge. Fully in-house teams prioritize cohesion but may lack bandwidth or breadth of expertise.
Annual budgets vary widely:
What’s changing in 2025 isn’t just how much teams spend, it’s how precisely they deploy capital:
“In 2024, we spent $2M and didn’t know what moved the needle. In 2025, we’re spending half that – with 3x the return – because we track the full funnel.” — Ecosystem CMO
As ecosystems compete for market share, one truth is becoming increasingly clear: developers are the new power users.
Ecosystem health is now largely measured by the number and quality of developers actively building, contributing, and shipping.
Across the board, developer evangelism and hackathons ranked as the most effective levers for attracting high-quality builders. In 2025, 9 out of 10 ecosystem leaders called them “critical” or “highly effective.”
But incentives alone aren’t enough.
The modern developer is motivated by clear value exchange and personal growth, not just payouts.
Here’s what’s working now:
In short, developer outreach is all about frictionless onboarding, compelling challenges, and a clear value exchange.
Also, programs that combine monetary reward + mentorship + visibility are far outperforming “spray-and-pray” grants.
Case Highlights:
Takeaway: Attracting developers is about storytelling. The ecosystems seeing long-term success are those building not just incentives but infrastructure, identity and upward mobility.
While developer acquisition drives infrastructure growth, community engagement fuels longevity. Every successful ecosystem in 2025 has one thing in common: a loyal, activated community with a clear identity.
Source: The Most effective community growth tactics
While growth tactics vary, one truth stands out: the most resilient ecosystems pair online engagement with offline connection.
Top tactics driving community growth:
But community size alone isn’t a success metric.
In fact, ecosystems like Sui and Syscoin consistently outperform larger chains on key ecosystem health metrics not because they’re bigger, but because they’re tighter:
Case Study: Syscoin’s grassroots events across APAC led to a 30% increase in wallet retention among new users, with ongoing community-led workshops in 5+ cities.
In 2025, brand strategy has moved beyond logos and Twitter handles.
The Kaito framework, designed to optimize ecosystem mindshare is fast becoming a differentiator for projects seeking credibility and cohesion.
Source: Kaito mindshare metrics across top ecosystems
Adoption Snapshot:
Projects like Berachain that adopted early Kaito brand structuring reports increased developer trust, faster community onboarding and stronger alignment between technical and community narratives.
Strategic Approaches to Kaito Optimization:
Resource: The Ultimate Brand Playbook for Dominating Kaito Mindshare
Today, ecosystems aren’t asking “How do we go viral?”
Instead, they’re asking “How do we show up with the right message, in the right format and to the right audience consistently?”
The new growth stack includes:
Let’s break down the mechanics behind the ecosystems getting it right.
Influencer marketing remains effective, only if you get the tier right.
Source: ROI comparison across influencer tiers
Key Takeaway:
Nano and Micro influencers (1K–50K followers) outperform all others in ROI due to stronger niche focus, higher engagement, and lower cost-per-activation.
Though, the Top-performing influencer strategies in 2025 blend:
Best for:
The Lunar Amplification Method
Used by select top-tier ecosystems, the Lunar Amplification Method is a multi-tiered distribution system that combines:
It’s a system where the creator voice becomes a scalable growth vector backed by data, incentives, and trust.
Too many ecosystems view PR as a vanity move.
The most effective teams treat it as distribution infrastructure.
This dual-axis chart illustrates how media coverage intensity correlates with:
Investing in PR campaigns and consistent media exposure can significantly accelerate ecosystem adoption both in developer participation and capital inflow (TVL).
Key Takeaways:
Example: Manta Network launched its dev-focused ZK SDK and timed the announcement with coordinated earned media + regional hackathons = 3.2x increase in sign-ups over 14 days.
In 2025, ecosystems aren’t asking “should we be on [platform]?”
They’re asking how do we show up with the right content, for the right moment, on each platform?
This bar chart displays how frequently various social media platforms are mentioned as part of crypto ecosystem growth strategies.
However, crypto ecosystems should create platform-specific content:
Ecosystems are moving beyond flat airdrops and short-term incentives, and instead architecting behaviorally intelligent tokenomics that reward commitment, skill and genuine contribution.
The question is no longer “What do we give?” but “What are we reinforcing?”
Incentives were once a shortcut for growth.
Now, they’re shaping everything from user retention to governance alignment to ecosystem stickiness.
Source: This bar chart compares the perceived effectiveness of two major types of incentive mechanisms used in crypto ecosystems.
Projects that tie incentives to measurable contributions and future value (e.g., governance power, access tiers) retain users longer than those offering flat token grants.
Case Examples:
Ecosystem growth is global by default and regional by design.
Local developer hubs are now a critical piece of post-hype strategy.
Source: Geographic distribution of developer hubs
This chart highlights the regional presence of developer hubs across the globe, indicating where ecosystems are establishing a physical or community-driven footprint to support builders.
Regional presence is shaping ecosystem strength:
Best Practices:
Crypto in 2025 is quieter, deeper, and more intentional.
The ecosystems winning today are building context, culture, and trust, rooted in purpose where meaningful value, thoughtful execution, and trusted communities are taking center stage.
Our deep-dive conversations with builders, marketers and ecosystem leaders across ten blockchain networks uncovered three core principles that are setting the pace for the next wave of sustainable growth:
We’re past the era of chasing “what’s working.”
The real question is: What’s worth building and who’s staying to build it with you?
So, focus on creating real value for the people who matter most to your ecosystem. Build with intention, authenticity and remember that in a market still finding its footing and the strongest position isn’t being the loudest voice but the most trusted one.
Because ecosystems aren’t websites.
They’re living systems.
Lunar Strategy’s Ecosystem Launchpad Accelerator combines deep expertise in go-to-market strategy, ecosystem growth, and strategic advisory to help innovative Layer 1 and Layer 2 projects capitalize on the historic crypto market shift.
With 25+ years of combined experience across top ecosystems like Solana, Cardano, Mantle, Polkadot, and ICP, our team brings proven frameworks for:
Apply for the Ecosystem Launchpad Accelerator
This is a rare window to redefine what successful ecosystem growth looks like.
Let’s build something real, together.
The post The State of Ecosystem Growth in 2025: Research Report appeared first on BeInCrypto.
