Wirex, a global Web3 leader and award-winning money app, has officially selected Italy as the strategic base for its cryptocurrency business in the European Economic Area (EEA). The move marks a key milestone in the company’s rapid growth journey and reinforces its long-term commitment to delivering regulated, innovative crypto services across Europe.
With over 6 million users globally and a decade of proven success, Wirex continues to lead the way in bridging the worlds of traditional finance and digital assets. Headquartered in London, Wirex holds multiple licences across the UK, EEA, Asia-Pacific, and beyond, operating as a trusted, compliant provider in some of the world’s most regulated financial markets.
Wirex’s decision to establish its European crypto operations in Italy comes as the region prepares for the implementation of the Markets in Crypto-Assets (MiCA) regulation.
The company is already registered as a Virtual Asset Service Provider (VASP) in the Italian Register held by the Organismo Agenti e Mediatori (OAM), with Registration No. PSV108. It is currently in the process of applying for a MiCA licence and aims to use its Italian base to deepen relationships with regulators, expand local partnerships, reinforce its trust with clients, and continue to offer them crypto products and services while scaling its presence across Europe.
As part of this strategic initiative, Wirex is pleased to announce the appointment of two senior executives in Italy:
Alessandro Bruno-Bossio,Regional Managing Director for Italy and Chief Customer Strategy & Retention Officer, brings extensive experience in scaling fintech and payments operations, with previous leadership roles at Paysafe, Nexi and PayRetailers.
Francesco Marotta, Non-Executive Legal Director, has over 12 years of expertise in banking and financial services law, compliance, and anti-money laundering. He will play a vital role in supporting Wirex’s regulatory and legal strategy in Italy and the wider EEA region.
“Choosing Italy as our EEA crypto hub reflects our deep commitment to Europe and our belief in its regulatory clarity and innovation potential,” said Pavel Matveev, Co-Founder of Wirex. “With strong leadership from Alessandro and Francesco, we’re well-positioned to strengthen our presence in the region and continue building one of the most trusted, compliant crypto platforms in the world.”
Wirex’s Italian office will focus on product development, customer experience, and regulatory engagement, positioning the company to thrive in a maturing and regulated European crypto market.
Alessandro Bruno-Bossio, Regional Managing Director for Italy and Chief Customer Strategy & Retention Officer at Wirex, commented: “I’m thrilled to join Wirex at such a pivotal moment in its European expansion. Italy has the potential to become a leading hub for digital assets, and Wirex is uniquely positioned to drive that transformation. In my dual role, I’m particularly focused on ensuring that customer experience remains at the heart of everything we do. The crypto space still places too much effort on the end user, and we’re determined to change that. By building a strong local presence and fostering regulatory trust, we aim to deliver not only innovative solutions but also seamless, user-first experiences that set new standards in the industry.”
With a global footprint and a reputation for innovation, Wirex has earned more than 20 industry awards, including recent recognition as a finalist at the ICA Compliance Awards Europe 2025 for excellence in regulatory compliance. The company’s growth is underpinned by a decade of operational excellence and an unwavering commitment to responsible innovation in financial services.
About Wirex
Wirex is a prominent UK-based digital payments platform with over 6 million customers spread across 130 countries. It offers secure accounts, making it easy for users to store, purchase, and exchange multiple currencies seamlessly. As a principal member of both Visa and Mastercard, Wirex goes beyond traditional services, embracing the evolving trends of Web3 to provide mainstream access to digital finance and wealth management. Having processed transactions totalling $20 billion, Wirex aims to contribute to the adoption of a cashless society by facilitating straightforward transactions in various currencies worldwide. Wirex is simplifying digital payments, making it more accessible and convenient for people across the globe.
The metrics used to measure outcomes can be misleading when evaluating blockchain performance. As more blockchain networks emerge, the public needs clear, efficiency-focused metrics, rather than exaggerated claims, to differentiate between them.
In a conversation with BeInCrypto, Taraxa Co-Founder Steven Pu explained that it’s becoming increasingly difficult to compare blockchain performance accurately because many reported metrics rely on overly optimistic assumptions rather than evidence-based results. To combat this wave of misrepresentation, Pu proposes a new metric, which he calls TPS/$.
Why Does the Industry Lack Reliable Benchmarks?
The need for clear differentiation is growing with the increasing number of Layer-1 blockchain networks. As various developers promote the speed and efficiency of their blockchains, relying on metrics that distinguish their performance becomes indispensable.
However, the industry still lacks reliable benchmarks for real-world efficiency, instead relying on sporadic sentimental waves of hype-driven popularity. According to Pu, misleading performance figures currently saturate the market, obscuring true capabilities.
“It’s easy for opportunists to take advantage by driving up over-simplified and exaggerated narratives to profit themselves. Every single conceivable technical concept and metric has at one time or another been used to hype up many projects that don’t really deserve them: TPS, finality latency, modularity, network node count, execution speed, parallelization, bandwidth utilization, EVM-compatibility, EVM-incompatibility, etc.,” Pu told BeInCrypto.
Pu focused on how some projects exploit TPS metrics, using them as marketing tactics to make blockchain performance sound more appealing than it might be under real-world conditions.
Examining the Misleading Nature of TPS
Transactions per second, more commonly known as TPS, is a metric that refers to the average or sustained number of transactions that a blockchain network can process and finalize per second under normal operating conditions.
However, it often misleadingly hypes projects, offering a skewed view of overall performance.
“Decentralized networks are complex systems that need to be considered as a whole, and in the context of their use cases. But the market has this horrible habit of over-simplifying and over-selling one specific metric or aspect of a project, while ignoring the whole. Perhaps a highly centralized, high-TPS network does have its uses in the right scenarios with specific trust models, but the market really has no appetite for such nuanced descriptions,” Pu explained.
Pu indicates that blockchain projects with extreme claims on single metrics like TPS may have compromised decentralization, security, and accuracy.
“Take TPS, for example. This one metric masks numerous other aspects of the network, for example, how was the TPS achieved? What was sacrificed in the process? If I have 1 node, running a WASM JIT VM, call that a network, that gets you a few hundred thousand TPS right off the bat. I then make 1000 copies of that machine and call it sharding, now you start to get into the hundreds of millions of ‘TPS’. Add in unrealistic assumptions such as non-conflict, and you assume you can parallelize all transactions, then you can get “TPS” into the billions. It’s not that TPS is a bad metric, you just can’t look at any metric in isolation because there’s so much hidden information behind the numbers,” he added.
The Taraxa Co-founder revealed the extent of these inflated metrics in a recent report.
The Significant Discrepancy Between Theoretical and Real-World TPS
Pu sought to prove his point by determining the difference between the maximum historical TPS realized on a blockchain’s mainnet and the maximum theoretical TPS.
Of the 22 permissionless and single-shard networks observed, Pu found that, on average, there was a 20-fold gap between theory and reality. In other words, the theoretical metric was 20 times higher than the maximum observed mainnet TPS.
Taraxa Co-founder finds 20x difference between the Theoretical TPS and the Max Observed Mainnet TPS. Source: Taraxa.
“Metric overestimations (such as in the case of TPS) are a response to the highly speculative and narrative-driven crypto market. Everyone wants to position their project and technologies in the best possible light, so they come up with theoretical estimates, or conduct tests with wildly unrealistic assumptions, to arrive at inflated metrics. It’s dishonest advertising. Nothing more, nothing less,” Pu told BeInCrypto.
Looking to counter these exaggerated metrics, Pu developed his own performance measure.
Introducing TPS/$: A More Balanced Metric?
Pu and his team developed the following: TPS realized on mainnet / monthly $ cost of a single validator node, or TPS/$ for short, to fulfill the need for better performance metrics.
This metric assesses performance based on verifiable TPS achieved on a network’s live mainnet while also considering hardware efficiency.
The significant 20-fold gap between theoretical and actual throughput convinced Pu to exclude metrics based solely on assumptions or lab conditions. He also aimed to illustrate how some blockchain projects inflate performance metrics by relying on costly infrastructure.
“Published network performance claims are often inflated by extremely expensive hardware. This is especially true for networks with highly centralized consensus mechanisms, where the throughput bottleneck shifts away from networking latency and into single-machine hardware performance. Requiring extremely expensive hardware for validators not only betrays a centralized consensus algorithm and inefficient engineering, it also prevents the vast majority of the world from potentially participating in consensus by pricing them out,” Pu explained.
Pu’s team located each network’s minimum validator hardware requirements to determine the cost per validator node. They later estimated their monthly cost, paying particular attention to their relative sizing when used to compute the TPS per dollar ratios.
“So the TPS/$ metric tries to correct two of the perhaps most egregious categories of misinformation, by forcing the TPS performance to be on mainnet, and revealing the inherent tradeoffs of extremely expensive hardware,” Pu added.
Pu stressed considering two simple, identifiable characteristics: whether a network is permissionless and single-sharded.
Permissioned vs. Permissionless Networks: Which Fosters Decentralization?
A blockchain’s degree of security can be unveiled by whether it operates under a permissioned or permissionless network.
Permissioned blockchains refer to closed networks where access and participation are restricted to a predefined group of users, requiring permission from a central authority or trusted group to join. In permissionless blockchains, anyone is allowed to participate.
According to Pu, the former model is at odds with the philosophy of decentralization.
“A permissioned network, where network validation membership is controlled by a single entity, or if there is just a single entity (every Layer-2s), is another excellent metric. This tells you whether or not the network is indeed decentralized. A hallmark of decentralization is its ability to bridge trust gaps. Take decentralization away, then the network is nothing more than a cloud service,” Pu told BeInCrypto.
Attention to these metrics will prove vital over time, as networks with centralized authorities tend to be more vulnerable to certain weaknesses.
“In the long term, what we really need is a battery of standardized attack vectors for L1 infrastructure that can help to reveal weaknesses and tradeoffs for any given architectural design. Much of the problems in today’s mainstream L1 are that they make unreasonable sacrifices in security and decentralization. These characteristics are invisible and extremely hard to observe, until a disaster strikes. My hope is that as the industry matures, such a battery of tests will begin to organically emerge into an industry-wide standard,” Pu added.
Meanwhile, understanding whether a network employs state-sharding versus maintaining a single, sharded state reveals how unified its data management is.
State-Sharding vs. Single-State: Understanding Data Unity
In blockchain performance, latency refers to the time delay between submitting a transaction to the network, confirming it, and including it in a block on the blockchain. It measures how long it takes for a transaction to be processed and become a permanent part of the distributed ledger.
Identifying whether a network employs state-sharding or a single-sharded state can reveal much about its latency efficiency.
State-sharded networks divide the blockchain’s data into multiple independent parts called shards. Each shard operates somewhat independently and doesn’t have direct, real-time access to the complete state of the entire network.
By contrast, a non-state-sharded network has a single, shared state across the entire network. All nodes can access and process the same complete data set in this case.
Pu noted that state-sharded networks aim to increase storage and transaction capacity. However, they often face longer finality latencies due to a need to process transactions across multiple independent shards.
He added that many projects adopting a sharding approach inflate throughput by simply replicating their network rather than building a truly integrated and scalable architecture.
“A state-sharded network that doesn’t share state, is simply making unconnected copies of a network. If I take a L1 network and just make 1000 copies of it running independently, it’s clearly dishonest to claim that I can add up all the throughput across the copies together and represent it as a single network. There are architectures that actually synchronize the states as well as shuffle the validators across shards, but more often than not, projects making outlandish claims on throughput are just making independent copies,” Pu said.
Based on his research into the efficiency of blockchain metrics, Pu highlighted the need for fundamental shifts in how projects are evaluated, funded, and ultimately succeed.
What Fundamental Shifts Does Blockchain Evaluation Need?
Pu’s insights present a notable alternative in a Layer-1 blockchain space where misleading performance metrics increasingly compete for attention. Reliable and effective benchmarks are essential to counter these false representations.
“You only know what you can measure, and right now in crypto, the numbers look more like hype-narratives than objective measurements. Having standardized, transparent measurements allows simple comparisons across product options so developers and users understand what it is they’re using, and what tradeoffs they’re making. This is a hallmark of any mature industry, and we still have a long way to go in crypto,” Pu concluded.
Adopting standardized and transparent benchmarks will foster informed decision-making and drive genuine progress beyond merely promotional claims as the industry matures.
The arrival of an altcoin season is often tied to Bitcoin’s performance. As money flows out of BTC and into altcoins, this triggers a rise in altcoin prices.
However, this cycle is delayed by factors beyond Bitcoin. One such factor is the recent surge in token generation events (TGEs).
Rise in TGEs – A Boon or a Bane?
In the past four and a half months, 45 new tokens have launched, with most failing to provide decent returns. Many tokens launched in 2025 failed to sustain growth post-listing, raising the question of whether this trend is driven by bearish macroeconomic conditions or the lack of fundamental value in these tokens. This is turning altcoins into speculative assets driven by momentum.
Talking to BeInCrypto, Vincent Liu, CIO of Kronos Research, shed light on this question.
“Relentless token launches, especially meme coins, diluted liquidity and fragmented investor attention. Simultaneously, macro headwinds like rising interest rates and a global shift to risk-off sentiment throttled speculative capital. Tokens lacking utility, clear roadmaps, or sustainable ecosystems were quickly repriced in line with growing investor skepticism,” Liu explained.
One of the few successful launches with strong ROI has been Solayer (LAYER). Since its February launch, LAYER has posted an 88% rise and is currently trading just under $2.00.
Altcoin Season Delayed, But Narratives Continue to Grow
The altcoin season index currently stands at 16, indicating Bitcoin’s dominance. Rapid token launches and post-listing failures are contributing to the delay.
However, Liu noted that niche categories like AI-linked tokens continue to show strong demand despite the broader market conditions.
“While a full-fledged altcoin season hasn’t materialized, niche categories like AI-integrated meme coins and emerging tech narratives have shown signs of strength. Many token launches still suffer from inflated valuations and weak fundamentals, diluting capital and stalling broader momentum. Yet AI-linked narratives continue to attract attention not just from crypto natives, but also from traditional finance. Altcoin season isn’t gone, it’s simply evolving,” Liu said.
Despite the delay, the potential for an altcoin season remains. However, 75% of the top 50 altcoins would need to outperform Bitcoin to signal a true shift, which is not the case at the moment.
Arthur Cheong, founder and CEO of DeFiance Capital, recently raised concerns over TGEs. He highlighted the risk of projects and market makers working together to inflate token prices artificially. This can distort market behavior and undermine investor confidence.
“You don’t know whether the price is a result of organic demand and supply or simply due to projects and market makers colluding to fix the price for other objectives. Absolutely bizarre that CEXs are turning a blind eye to this and altcoin markets are becoming more and more like a lemon market where confidence gets lesser,” Cheong tweeted.
Responding to this, Vincent Liu suggested that there needs to be reforms in the way that token launches are approached.
“…the issue of artificially inflated token prices before launch presents a growing concern. While these short-term surges might attract initial attention, they often undermine long-term investor confidence. To mitigate this, the industry must champion greater transparency around partner agreements, listing criteria, and pre-launch disclosures. Clear communication about a project’s structure, roadmap, and market cap expectations is essential to building a sustainable and trustworthy ecosystem,” Liu said.
Liu believes addressing this problem requires collaboration from market makers, centralized exchanges (CEXs), and investors.
“By conducting thorough research into the fundamentals of new projects, investors can protect themselves from significant losses and identify valuable tokens in the long run,” Liu concluded.
