Corporate Bitcoin adoption continues its proliferation as more companies pursue accumulation strategies for their treasuries. Firms can benefit from capital appreciation, diversification, and an inflation hedge if executed properly.
However, not all Bitcoin acquisition strategies are created equal. If a company’s sole purpose is to hold BTC without sufficient resources or scale, it can risk total collapse during extended bear market periods. A chain reaction could further amplify downward pressure that could prove catastrophic.
Varying Approaches to Corporate Bitcoin Holdings
Institutional Bitcoin adoption is rising worldwide, with Bitcoin Treasuries data indicating that holdings have doubled since 2024. Public companies now collectively own over 4% of the total Bitcoin supply.
Interestingly, this increase in volume also represents a broadening range of reasons for doing so.
Some companies, most notably Strategy (formerly MicroStrategy), intentionally pursue such a playbook to become a Bitcoin treasury holding company. The move worked well for Strategy, whose supply accounts for 53% of total company holdings with over 580,000 BTC.
Other firms, like GameStop or PublicSquare, have taken a different approach, prioritizing exposure over aggressive accumulation. This scenario is optimal for firms that simply want to add BTC to their balance sheets while continuing to focus on their core businesses.
Initiatives like this carry far less risk than companies whose core business solely holds Bitcoin.
However, the increasing trend of companies adding Bitcoin to their financial reserves solely to dedicate themselves to holding Bitcoin carries profound implications for their businesses and Bitcoin’s future.
How Do Bitcoin-Focused Companies Attract Investors?
Building a successful Bitcoin treasury holding company involves much more than just aggressively buying Bitcoin. When a business’s sole purpose becomes Bitcoin holding, it will be exclusively valued based on the Bitcoin it holds.
To attract investors to buy their stock rather than just holding Bitcoin directly, these companies must outperform Bitcoin itself, reaching a premium known as Multiple on Net Asset Value (MNAV).
In other words, they must convince the market that their stock is worth more than the sum of its Bitcoin holdings.
Strategy implements this, for example, by convincing investors that by buying MSTR stock, they aren’t just purchasing a fixed amount of Bitcoin. Instead, they’re investing in a strategy where management actively works to increase the amount of Bitcoin attributed to each share.
If investors believe MicroStrategy can consistently grow its Bitcoin per share, they will pay a premium for that dual ability.
However, that’s just one part of the equation. If investors buy into that promise, Strategy has to deliver by raising capital to buy more Bitcoin.
The MNAV Premium: How It’s Built, How It Breaks
A company can only deliver an MNAV premium if it increases the total amount of Bitcoin it holds. Strategy does this by issuing convertible debt, which allows it to borrow funds at low interest rates.
It also leverages At-The-Market (ATM) equity offerings by selling new shares when their stock trades at a premium to its underlying Bitcoin value. Such a move enables Strategy to acquire more Bitcoin per dollar raised than existing shares, increasing Bitcoin per share for current holders.
This self-reinforcing cycle—where a premium allows efficient capital raises, which fund more Bitcoin, strengthening the narrative—helps sustain the elevated stock valuation beyond Strategy’s direct Bitcoin holdings.
However, such a process involves several risks. For many companies, the model is directly unsustainable. Even a pioneer like Strategy endured heightened stress when Bitcoin’s price dropped.
Nonetheless, over 60 companies have already adopted a Bitcoin-accumulating playbook during the first half of 2025. As that number grows, new treasury companies will face the associated risks even more acutely.
Aggressive BTC Accumulation Risks for Small Players
Unlike Strategy, most companies lack scale, an established reputation, and the “guru status” of a leader like Michael Saylor. These characteristics are crucial for attracting and retaining the investor confidence needed for a premium.
They also don’t generally have the same creditworthiness or market power. Knowing this, smaller players will likely incur higher interest rates on their debt and face more restrictive covenants, making the debt more expensive and harder to manage.
If their debt is collateralized by Bitcoin in a bear market, a price drop can quickly trigger margin calls. During an extended period of downward pressure, refinancing maturing debt becomes extremely difficult and costly for already overburdened companies.
To make matters worse, if these companies have shifted their core operations to focus solely on Bitcoin acquisition, they have no alternative business cushion that generates a stable and separate cash flow. They become entirely dependent on capital raises and Bitcoin’s price appreciation.
When several companies take such a move simultaneously, the consequences for the greater market can go south dramatically.
Does Corporate Bitcoin Adoption Risk a “Death Spiral”?
If many smaller firms pursue a Bitcoin accumulation strategy, the market consequences during a downturn can be severe. If Bitcoin’s price falls, these companies may run out of options and be forced to sell their holdings.
This widespread, distressed selling would inject an enormous supply into the market, significantly amplifying downward pressure. As seen during the 2022 crypto winter, such events can trigger a “reflexive death spiral.”
The different stages of a Bitcoin death spiral. Source: Breed VC.
The forced selling by one distressed company can further drive Bitcoin’s price down, triggering forced liquidations for other firms in a similar position. Such a negative feedback loop can provoke an accelerated market decline.
In turn, highly publicized failures could damage broader investor confidence. This “risk-off” sentiment could lead to widespread selling across other cryptocurrencies due to market correlations and a general flight to safety.
Such a move would also inevitably put regulators on high alert and spook off investors who may have considered investing in Bitcoin at one point.
Beyond Strategy: The Risks of Going “All-In” on Bitcoin
Strategy’s position as a Bitcoin treasury holding company is unique because it was a first mover. Only a handful of companies match Saylor’s resources, market influence, and competitive advantage.
The risks associated with such a playbook are various and, if proliferated, can be detrimental to the greater market. As more public companies move to add Bitcoin to their balance sheets, they must carefully decide between getting some exposure or going all-in.
If they choose the latter, they must cautiously and thoroughly weigh the consequences. Though Bitcoin is currently at all-time highs, a bear market is never entirely out of the question.
Airdrop tokens are under the spotlight as Kadena (KDA), Huma Finance (HUMA), and Sophon (SOPH) face volatile market reactions following their recent distributions.
Kadena kicked off a Galxe campaign with a $55,000 prize pool but remains down 14.4% in the last week. HUMA has dropped over 51% in just three days after its Season 1 airdrop, despite strong investor backing. Meanwhile, SOPH plunged 33% within 24 hours of launch due to a massive token unlock and continues to test key support levels amid high leverage and limited utility.
Kadena (KDA)
Kadena leads the list of top crypto airdrops for the final week of May, raising over $35 million with backing from major investors like Multicoin Capital, CoinFund, and SV Angel.
The project, a Layer 1 Proof-of-Work blockchain focused on scalability, launched a confirmed airdrop campaign through Galxe with a 100,000 KDA prize pool—valued at around $55,000.
Users can participate by completing tasks such as connecting wallets, joining social channels, or holding KDA tokens. The campaign runs until August 24, offering a strong incentive for community engagement and ecosystem growth.
However, if sentiment shifts and buying pressure returns, the token may retest resistance at $0.54, with further upside potential toward $0.621 and $0.677.
Huma Finance (HUMA)
Huma Finance recently unveiled its full tokenomics and Season 1 airdrop details, allocating 5% of the total 10 billion HUMA token supply to early users.
Backed by major investors like Circle and HashKey Capital, Huma is positioning itself as a first mover in the emerging PayFi sector. It aims to merge instant payments with DeFi and real-world assets.
Despite raising over $46 million and planning a second airdrop of 2.1% post-TGE, the project faced criticism for its relatively low initial airdrop allocation.
The team insists this is just the beginning, but market engagement has been modest, signaling shifting user preferences toward newer airdrop models.
Since the airdrop, HUMA has plunged more than 51% in just three days, reflecting a lack of buying support following the airdrop. If the current downtrend continues, the price could fall below $0.0503, testing new lows.
However, if sentiment shifts and the token finds support, it could rebound to challenge resistance at $0.055. A stronger rally could even push HUMA up toward $0.0596, though sustained momentum would be needed to reverse the early bearish pressure.
Sophon (SOPH)
Sophon’s SOPH token dropped over 33% within 24 hours of its debut and Binance listing, primarily due to the sudden release of 900 million airdropped tokens.
Despite strong backing—including over $70 million in funding and support from Binance Labs—the token’s limited immediate utility and the overwhelming supply shock triggered a sharp sell-off.
Adding to the volatility, Binance assigned SOPH a “seed tag” and enabled futures trading with up to 75x leverage, amplifying price swings.
SOPH is now hovering near a key support level at $0.056, which may be tested soon if pressure continues. Should the token regain bullish momentum, it could challenge resistance at $0.059.
A strong uptrend could push SOPH further to $0.061, $0.064, and possibly $0.067.
In an exclusive AMA session hosted by BeInCrypto, Dmitry Lazarichev, Co-Founder of Wirex, unveiled the company’s bold expansion into the U.S. market. With a focus on self-custody, seamless crypto-to-fiat conversions, and real-world usability, Wirex Pay is set to shake up how Americans interact with digital assets.
From spending stablecoins at 80 million merchants via Visa to instant on/off-ramp features powered by Bridge, Wirex is an all-inclusive payments platform. Lazarichev explained how this move addresses the growing U.S. demand for crypto solutions that combine speed, security, and control without sacrificing the convenience of traditional finance.
In this AMA, Lazarichev also shared how Wirex empowers users with full ownership of their funds, fosters DeFi adoption via its WXT token, and ensures enterprise-grade security. Let’s get into it!
Join the BeInCrypto Trading Community, participate in our AMA sessions, and earn cash prizes for your questions to our guest speakers!
AMA Session With Wirex
BeInCrypto: Today, we have a special guest speaker – Dmitry Lazarichev, Co-Founder of Wirex (@DmitryWirex)!
Ok, let’s start with this question
What motivated Wirex to expand its stablecoin payment platform to the U.S.?
Dmitry Lazarichev: The decision to expand Wirex’s stablecoin payment platform to the U.S. was motivated by the growing demand for seamless and secure crypto payment solutions in the country.
The U.S. has long been a leader in the adoption of digital assets, with both consumers and businesses seeking practical ways to leverage crypto in everyday transactions.
By bringing Wirex Pay to the U.S., we aim to meet this demand and offer users a simple, reliable way to use stablecoins in real-world payments while maintaining control over their assets.
Expanding to the U.S. was a strategic move to tap into a market that is rapidly evolving in terms of crypto adoption. The U.S. offers a unique combination of a large user base, innovation-driven businesses, and regulatory frameworks that support the growth of digital assets.
By providing Wirex Pay, we can facilitate the adoption of stablecoin-based transactions, which offer a more stable and secure alternative to traditional financial systems.
BIC: How does Wirex Pay differ from other payment platforms available in the U.S.?
Dmitry: Wirex Pay differentiates itself from other payment platforms by being a self-custodial solution. This means that users retain full control over their funds at all times, unlike many platforms that require users to trust a third party to manage their assets.
Additionally, Wirex Pay allows users to spend stablecoins at over 80 million merchants globally, thanks to its integration with Visa’s payment network. We also offer real-time conversions between crypto and fiat, ensuring smooth transactions without the need for complex wallet transfers or exchanges.
The core difference lies in the control we offer to our users. Most platforms are custodial, meaning they hold your assets in their wallets. Wirex Pay, however, allows users to retain ownership of their funds while making seamless payments through Visa’s global network.
This gives users the flexibility to spend stablecoins without needing to convert them to fiat first, making the process faster, simpler, and more secure.
BIC: What are the key features of Wirex Pay that U.S. users should be excited about?
Dmitry: U.S. users should be particularly excited about the instant on/off-ramp solutions provided through our partnership with Bridge, which allow for seamless, real-time conversions between stablecoins and fiat. This feature eliminates the delays typically associated with converting crypto to traditional currencies, making it easier to use digital assets in daily life.
In addition, users can benefit from real-time on-chain swaps for stablecoins and fiat, offering them greater flexibility and control. The ability to spend stablecoins directly at millions of merchants through the Visa network is also a standout feature.
The convenience of instant conversions ensures that users can access their funds in whichever form they need—whether crypto or fiat—without waiting for transactions to settle. This feature not only improves the user experience but also reduces friction in the transaction process.
Plus, having access to a wide range of merchants through Visa integration makes it incredibly convenient for users to pay with stablecoins wherever they go.
BIC: Can you explain how the collaboration with Bridge improves the user experience for U.S. customers and share more details about how stablecoin orchestration works through Bridge?
Dmitry: The collaboration with Bridge significantly enhances the Wirex user experience by making stablecoin transactions faster, more secure, and hassle-free. Bridge allows for real-time orchestration of stablecoin conversions, meaning users don’t have to manually swap assets or rely on third parties for transactions.
This process is automated and seamless, enabling users to convert between stablecoins and fiat instantly. For U.S. customers, this integration ensures that their funds are always available and ready to be spent, reducing wait times and simplifying the entire experience.
Bridge’s technology essentially streamlines the conversion process, so users don’t have to worry about manually exchanging stablecoins or worrying about market fluctuations. This automated orchestration provides a frictionless experience for users, ensuring that their transactions are not only fast but also secure.
By handling conversions behind the scenes, Bridge allows us to offer a more intuitive and efficient platform for U.S. users.
BIC: What are the benefits of using Wirex Pay via card and bank transfers while maintaining full control over funds?
Dmitry: The main benefit of using Wirex Pay via card and bank transfers is that it allows users to maintain full control over their funds while still making payments in a way that feels familiar. Users don’t need to trust a third party with their assets, as they can link their non-custodial wallets directly to the platform.
This gives them the flexibility to spend stablecoins at millions of merchants, without losing control of their crypto. Additionally, Wirex Pay offers seamless integration between crypto and traditional finance, so users can convert funds as needed without extra steps or delays.
The self-custodial nature of Wirex Pay is a game-changer for users who want to keep their crypto assets secure while still using them for daily purchases. This model eliminates the risk associated with custodial services, where assets are held by a third party.
Plus, the flexibility to use cards and bank transfers makes the platform accessible for a wider range of users, offering them the convenience of traditional payment methods while still enjoying the benefits of using stablecoins.
BIC: What kind of impact will the instant on/off-ramp solutions provided by Bridge have on U.S. users’ ability to convert crypto to fiat and vice versa?
Dmitry: The instant on/off-ramp solutions offered through Bridge will have a significant impact on U.S. users by removing the friction typically associated with crypto-to-fiat conversions.
Users can instantly convert their stablecoins into fiat, and vice versa, without waiting for transactions to settle or worrying about exchange rates.
This will make it much easier for users to use crypto in everyday life, whether they’re paying for goods, sending money, or managing their finances. The instant liquidity ensures that users can access their funds in the form they need, right when they need them.
This functionality is particularly beneficial for users who need to make quick payments or transfer funds between different currencies.
It eliminates the delays usually associated with conversion services, ensuring that users always have immediate access to the currency they require.
As a result, it also helps to make crypto more practical for everyday use, enabling faster transactions with fewer barriers.
BIC: Will the integration with Bridge allow U.S. businesses to accept payments in stablecoins directly? If so, what are the benefits for them?
Dmitry: Yes, U.S. businesses will be able to accept payments in stablecoins directly through Wirex Pay, thanks to our integration with Bridge.
The benefit for businesses is that they can avoid the volatility often associated with traditional cryptocurrencies, as stablecoins are pegged to fiat currencies.
This offers businesses the ability to accept digital payments while maintaining predictable value. It also allows them to tap into a growing customer base that prefers to use crypto for transactions, opening up new revenue streams.
By accepting stablecoins, businesses not only offer a modern payment method but also reduce transaction fees and payment processing times compared to traditional methods.
This can lead to greater efficiency, lower costs, and faster payments, which are key advantages for businesses looking to innovate and attract a tech-savvy customer base.
BIC: How does Wirex envision the future of crypto payments in the U.S., and what role will Wirex play in it?
Dmitry: Wirex envisions a future where crypto payments are integrated seamlessly into everyday life. As more people adopt digital currencies, we see a growing demand for stablecoin payments that are easy to use and widely accepted.
Wirex’s role will be to make these payments as simple and accessible as traditional card payments or bank transfers. We aim to provide the infrastructure and user-friendly tools that make it easy for individuals and businesses to use stablecoins in real-world transactions.
The future of crypto payments is about making digital currencies as easy to use as cash or credit cards. Wirex aims to be at the forefront of this transformation, providing U.S. users with the tools they need to transact easily and securely in a digital economy.
As the market evolves, we’ll continue to refine our platform and expand its capabilities to meet the changing needs of both consumers and businesses.
BIC: What updates and new features can U.S. users expect from Wirex in the next six months to a year?
Dmitry: In the next six months to a year, U.S. users can expect a variety of exciting updates and new features. We’re focused on expanding the range of stablecoins available on the platform, improving transaction speeds, and integrating with more payment systems to enhance user experience.
We’ll also be refining our platform’s security features and introducing additional tools that will make managing crypto assets even easier. These updates will ensure that Wirex remains a top choice for crypto payments in the U.S.
In addition to these enhancements, we’ll be rolling out improvements based on user feedback, ensuring that our platform meets the evolving needs of our growing U.S. user base.
The goal is to make Wirex Pay even more accessible and feature-rich, making it easier for U.S. users to navigate and manage their digital assets with confidence.
BIC: Now, my favourite part — questions from our Community
@Nauraa42: How does WXT bridge the gap between traditional finance and decentralized finance (DeFi), and what role does it play in Wirex’s long-term vision of integrating crypto into everyday financial transactions?
Dmitry: WXT, Wirex’s native token, plays a crucial role in bridging the gap between traditional finance and decentralized finance, acting as the bridge that connects these two worlds within the Wirex ecosystem. Through its utility, WXT helps to simplify the user experience, making DeFi more accessible to both crypto enthusiasts and traditional finance users.
One of the key ways WXT bridges this gap is by offering users a seamless way to participate in DeFi services while also engaging in everyday financial transactions. WXT can be used for earning rewards, and accessing exclusive benefits within the Wirex platform.
These features enable traditional finance users to explore DeFi in a straightforward and familiar manner. For example, users can earn rewards by staking WXT, gaining exposure to DeFi principles like yield farming, without needing to fully immerse themselves in complex DeFi protocols. This hands-on approach provides an easy entry point for those new to the space.
In the long run, WXT plays a key role in Wirex’s mission to make digital finance mainstream. By incorporating WXT into both DeFi activities and everyday transactions, Wirex is positioning itself as a bridge that connects users to the benefits of decentralized finance while ensuring they have the tools and rewards they need to make crypto a regular part of their financial lives.
BIC: @PaulTan001: Wirex is fantastic, and it has good ideas. Each project has interesting stories before it is created. So can you tell us about the story, problems, difficulties, etc., that gave you the motivation to build and develop Wirex?
Dmitry: Absolutely! Pavel Matveev and I, in fact, discussed the inspiration and journey behind Wirex in a recent anniversary episode of the Wirex Crypto Podcast.
We reflected on the exciting moments and the challenges we faced along the way in building the platform from the ground up. If you’re curious about our journey, the lessons we’ve learned, and the vision behind Wirex, make sure to check out the full episode here:
BIC: @tamishabaumann2: How can we trust WIREX and believe it is not a scam project? A lot of rug pulls and exit scams are happening these days.
Dmitry: It’s completely understandable to be cautious, especially with the rise of scams in the crypto space.
However, Wirex is a fully regulated and trusted platform with a proven track record of transparency, security, and compliance. We’re committed to safeguarding our users’ assets and providing them with a reliable, long-term solution for managing both crypto and traditional finance.
At Wirex, security is a top priority. We deploy multiple layers of advanced security measures to protect our customers and their assets. For example, we use Fireblocks Secure MPC Technology, which leverages Multi-Party Computation (MPC) to ensure private keys are never exposed and eliminate any single points of failure. This technology helps secure your assets with institutional-grade protection.
Additionally, all significant withdrawals from Wirex require multi-signature and multi-approval processes, which involve strict approval by authorized personnel using verified devices. This ensures that unauthorized transactions are prevented. We also utilize whitelisted and time-locked transactions, restricting withdrawals to pre-approved addresses and applying time delays for high-value transactions to further mitigate risks.
To further protect our users, Wirex has an advanced fraud and risk management system in place. We continuously monitor transactions for suspicious activity and use automated risk controls and fraud detection algorithms to block unauthorized transfers in real time. We also collaborate with leading cybersecurity and blockchain analytics firms to stay ahead of emerging threats and malicious actors.
Wirex operates in compliance with the highest industry standards. We are ISO 27001 and PCI DSS 4.0 certified, adhering to globally recognized cybersecurity and privacy management standards. Our commitment to regulatory compliance across multiple jurisdictions, including the UK and Australia, ensures transparency and resilience. Additionally, our security infrastructure undergoes regular third-party audits to validate and strengthen our defenses against evolving threats.
Wirex has been operational for over 10 years, and with the combination of these security protocols, regulatory adherence, and industry best practices, we offer our users peace of mind that their assets are in safe hands. We believe in the power of transparency and security, and we work tirelessly to provide a platform that users can trust.
BIC: @ngocsont993: Can you tell us about WIREX’s team members? Are they qualified and professional in their fields? What are the recruiting qualifications for team members of WIREX?
Dmitry: Absolutely! At Wirex, we are incredibly proud of our team, which is made up of highly skilled and qualified professionals who bring a wide range of expertise from fields like finance, technology, cybersecurity, regulatory compliance, and more.
Our team members share a common passion for transforming the financial landscape, and together, we work toward our goal of bridging the gap between traditional finance and the world of cryptocurrency.
Wirex has built a global presence with offices in key locations such as London, Italy, Singapore, and Ukraine. Each office plays an integral role in our operations, helping to ensure we can serve our diverse user base across various regions and maintain a high level of service and innovation. Our teams in these offices bring a wealth of regional expertise while contributing to Wirex’s overarching vision of revolutionizing digital finance on a global scale.
Recruiting at Wirex is a highly selective process, and we seek individuals who not only have strong technical expertise but also align with our values of transparency, security, and innovation.
We are open to accepting brilliant minds from around the world to join us in creating a new story. We believe in building a diverse and dynamic team that reflects the global nature of the crypto ecosystem. You can check out our job openings here https://wirex.bamboohr.com/careers
BIC: @trgdoa: Can you provide WIREX’s official Telegram group links and social media links? I have seen many similar groups.
Dmitry: Sure! For official communication and updates, here are the links to Wirex’s official Telegram group and social media profiles:
Make sure you’re following these official channels for the latest news, announcements, and support. If you see other similar groups, please be cautious and make sure they are not unofficial or potential scams. Always rely on the official Wirex links for your safety and security!
BIC: It was the last question of our AMA session!
@DmitryWirex thank you for being here today
Conclusion
Wirex’s move into the U.S. marks a thoughtful step toward making stablecoin payments more accessible and user-friendly. By offering self-custodial control, seamless crypto-to-fiat conversions through Bridge, and integration with Visa’s payment network, Wirex provides a practical solution for those looking to use digital assets in everyday life.
As Dmitry Lazarichev highlighted in the AMA, the focus is on combining the convenience of traditional payments with the benefits of stablecoins, without compromising on security or user control.
With clear use cases for both individuals and businesses, Wirex Pay shows potential to support wider adoption of crypto payments in a way that feels familiar, yet future-ready.
