President Donald Trump-affiliated memecoin, TRUMP, may start receiving institutional attention as a small logistics company in the US plans to hold it as a treasury reserve asset. Freight Technologies Inc. has decided to find a use case for the memecoin within its business cycle.
Freight Logistics and TRUMP Token
The plan is to redirect proceeds from the sale of convertible notes into the purchase of the Trump digital token. According to a Bloomberg report, Freight Logistics intends to kick off with a $1 million offering and possibly scale up to $20 million in the near future.
The announcement to utilize TRUMP as a treasury asset has fueled a surge in the company’s shares.
As of 2:43 p.m. in New York on Friday, the stock had recorded a 108% increase, bringing its market value to $4.6 million. Freight Technologies touts itself as one of the first public companies to make TRUMP “a cornerstone of its digital asset strategy.”
The company had purchased FET tokens from the decentralized artificial intelligence platform Fetch.ai. As of April 29, Freight Technologies claimed it owns about $8 million worth of FET.
US Firms and Crypto Reserve Assets
Recently, several firms have become open to adopting a crypto asset treasury. Strategy and Metaplanet are two companies dedicated to acquiring Bitcoin (BTC) as a reserve asset. On May 1, Michael Saylor announced that Strategy had doubled its capital plan to $42 billion in equity and $42 billion in fixed income to purchase more Bitcoin.
In addition, Strategy announced that it has earned up to 13.7% in BTC Yield and a BTC gain of $5.8 billion year-to-date (YTD). For 2025, Strategy plans to increase its BTC yield target from 15% to 25% and BTC gain target from $10 billion to $15 billion.
Metaplanet is also preparing 3.6 billion JPY, which it plans to use to expand its Bitcoin holdings. Beyond these firms, entities like House of Doge have robust DOGE holdings, and Sol Strategies is also committed to a Solana-first crypto reserve strategy.
The Growing Clamor for National Crypto Reserve
It is worth noting that the Donald Trump administration has been instrumental in the growing demand for crypto offerings in recent times. He has personally invested in structures that promote the rise in crypto adoption. President Trump announced his plan for a crypto strategic reserve with Bitcoin at the center during his campaign.
Senator Cynthia Lummis has been instrumental in this push for a national crypto asset reserve by introducing the Bitcoin Act Bill. Despite the slowdown in the US government’s actual purchase of BTC, the pro-crypto stance has fueled a surge in demand for digital assets.
Corporate Bitcoin adoption continues its proliferation as more companies pursue accumulation strategies for their treasuries. Firms can benefit from capital appreciation, diversification, and an inflation hedge if executed properly.
However, not all Bitcoin acquisition strategies are created equal. If a company’s sole purpose is to hold BTC without sufficient resources or scale, it can risk total collapse during extended bear market periods. A chain reaction could further amplify downward pressure that could prove catastrophic.
Varying Approaches to Corporate Bitcoin Holdings
Institutional Bitcoin adoption is rising worldwide, with Bitcoin Treasuries data indicating that holdings have doubled since 2024. Public companies now collectively own over 4% of the total Bitcoin supply.
Interestingly, this increase in volume also represents a broadening range of reasons for doing so.
Some companies, most notably Strategy (formerly MicroStrategy), intentionally pursue such a playbook to become a Bitcoin treasury holding company. The move worked well for Strategy, whose supply accounts for 53% of total company holdings with over 580,000 BTC.
Other firms, like GameStop or PublicSquare, have taken a different approach, prioritizing exposure over aggressive accumulation. This scenario is optimal for firms that simply want to add BTC to their balance sheets while continuing to focus on their core businesses.
Initiatives like this carry far less risk than companies whose core business solely holds Bitcoin.
However, the increasing trend of companies adding Bitcoin to their financial reserves solely to dedicate themselves to holding Bitcoin carries profound implications for their businesses and Bitcoin’s future.
How Do Bitcoin-Focused Companies Attract Investors?
Building a successful Bitcoin treasury holding company involves much more than just aggressively buying Bitcoin. When a business’s sole purpose becomes Bitcoin holding, it will be exclusively valued based on the Bitcoin it holds.
To attract investors to buy their stock rather than just holding Bitcoin directly, these companies must outperform Bitcoin itself, reaching a premium known as Multiple on Net Asset Value (MNAV).
In other words, they must convince the market that their stock is worth more than the sum of its Bitcoin holdings.
Strategy implements this, for example, by convincing investors that by buying MSTR stock, they aren’t just purchasing a fixed amount of Bitcoin. Instead, they’re investing in a strategy where management actively works to increase the amount of Bitcoin attributed to each share.
If investors believe MicroStrategy can consistently grow its Bitcoin per share, they will pay a premium for that dual ability.
However, that’s just one part of the equation. If investors buy into that promise, Strategy has to deliver by raising capital to buy more Bitcoin.
The MNAV Premium: How It’s Built, How It Breaks
A company can only deliver an MNAV premium if it increases the total amount of Bitcoin it holds. Strategy does this by issuing convertible debt, which allows it to borrow funds at low interest rates.
It also leverages At-The-Market (ATM) equity offerings by selling new shares when their stock trades at a premium to its underlying Bitcoin value. Such a move enables Strategy to acquire more Bitcoin per dollar raised than existing shares, increasing Bitcoin per share for current holders.
This self-reinforcing cycle—where a premium allows efficient capital raises, which fund more Bitcoin, strengthening the narrative—helps sustain the elevated stock valuation beyond Strategy’s direct Bitcoin holdings.
However, such a process involves several risks. For many companies, the model is directly unsustainable. Even a pioneer like Strategy endured heightened stress when Bitcoin’s price dropped.
Nonetheless, over 60 companies have already adopted a Bitcoin-accumulating playbook during the first half of 2025. As that number grows, new treasury companies will face the associated risks even more acutely.
Aggressive BTC Accumulation Risks for Small Players
Unlike Strategy, most companies lack scale, an established reputation, and the “guru status” of a leader like Michael Saylor. These characteristics are crucial for attracting and retaining the investor confidence needed for a premium.
They also don’t generally have the same creditworthiness or market power. Knowing this, smaller players will likely incur higher interest rates on their debt and face more restrictive covenants, making the debt more expensive and harder to manage.
If their debt is collateralized by Bitcoin in a bear market, a price drop can quickly trigger margin calls. During an extended period of downward pressure, refinancing maturing debt becomes extremely difficult and costly for already overburdened companies.
To make matters worse, if these companies have shifted their core operations to focus solely on Bitcoin acquisition, they have no alternative business cushion that generates a stable and separate cash flow. They become entirely dependent on capital raises and Bitcoin’s price appreciation.
When several companies take such a move simultaneously, the consequences for the greater market can go south dramatically.
Does Corporate Bitcoin Adoption Risk a “Death Spiral”?
If many smaller firms pursue a Bitcoin accumulation strategy, the market consequences during a downturn can be severe. If Bitcoin’s price falls, these companies may run out of options and be forced to sell their holdings.
This widespread, distressed selling would inject an enormous supply into the market, significantly amplifying downward pressure. As seen during the 2022 crypto winter, such events can trigger a “reflexive death spiral.”
The different stages of a Bitcoin death spiral. Source: Breed VC.
The forced selling by one distressed company can further drive Bitcoin’s price down, triggering forced liquidations for other firms in a similar position. Such a negative feedback loop can provoke an accelerated market decline.
In turn, highly publicized failures could damage broader investor confidence. This “risk-off” sentiment could lead to widespread selling across other cryptocurrencies due to market correlations and a general flight to safety.
Such a move would also inevitably put regulators on high alert and spook off investors who may have considered investing in Bitcoin at one point.
Beyond Strategy: The Risks of Going “All-In” on Bitcoin
Strategy’s position as a Bitcoin treasury holding company is unique because it was a first mover. Only a handful of companies match Saylor’s resources, market influence, and competitive advantage.
The risks associated with such a playbook are various and, if proliferated, can be detrimental to the greater market. As more public companies move to add Bitcoin to their balance sheets, they must carefully decide between getting some exposure or going all-in.
If they choose the latter, they must cautiously and thoroughly weigh the consequences. Though Bitcoin is currently at all-time highs, a bear market is never entirely out of the question.
The cryptocurrency market continues to witness rapid advancements and unexpected transformations. Among the top projects generating buzz are Pi Network (PI) and Coldware (COLD), two Web3 altcoins vying for attention from investors and traders alike. As Donald Trump prepares for his next crypto announcement, both Pi Network and Coldware (COLD) are positioning themselves to benefit from the anticipated changes. In this article, we explore why Coldware (COLD) could potentially be the best altcoin to buy before Trump’s next big announcement, while also examining Pi Network’s (PI) market entry and growth potential.
Coldware (COLD): A Strong Competitor in the DeFi Space
While Pi Network (PI) has made impressive strides, a new Web3 altcoin, Coldware (COLD), has emerged as a serious contender in the DeFi space. Coldware (COLD) is a Layer 1 DePIN blockchain, offering unique solutions for decentralized finance, scalability, and security. Coldware (COLD) distinguishes itself from Pi Network (PI) by not only leveraging mobile mining but also providing a robust and functional ecosystem that supports real financial services such as staking, yield farming, and decentralized lending.
The key unique selling proposition (USP) of Coldware (COLD) lies in its security and scalability. It provides institutions and whales with a platform that is both secure and efficient for handling high transaction volumes. Coldware (COLD) also stands out because of its tokenomics, which incentivize users to stake and earn rewards while contributing to the ecosystem’s growth.
With Coldware (COLD), investors can expect to benefit not only from speculative gains but also
from long-term value, backed by real-world applications and a sustainable economic model.
Pi Network (PI): A Revolutionary Shift in Mining
Launched in 2019 by Stanford graduates Dr. Nicolas Kokkalis and Dr. Chengdiao Fan, Pi Network promised to revolutionize cryptocurrency mining by enabling users to mine crypto via smartphones with minimal energy consumption. While initially met with skepticism, Pi Network made waves in the crypto community by offering mining capabilities to anyone with a smartphone, challenging the traditional mining ecosystem that requires expensive and specialized hardware.
Since transitioning to an Open Network in February 2025, Pi Network has experienced notable growth. The Pi Coinquickly surged to over $2 on various exchanges, sparking excitement among its vast user base. The network now boasts over 70 million users, with millions of them having completed the required KYC (Know Your Customer) verification process.
Market Momentum for Pi Network (PI)
As Pi Coin becomes more accessible through exchanges like OKX and MEXC, investors are eagerly watching its price movements. Currently trading at around $1.87, Pi Coin has the potential to reach $5 by April 2025, given its strong community backing, the increasing number of dApps, and the possibility of further exchange listings.
One of the significant factors that could influence Pi Network’s (PI) price is real-world adoption. While Pi Coin has grown in popularity, its ability to achieve meaningful use cases in commerce and services will be a critical determinant of its price trajectory. Additionally, new exchange listings such as Binance could provide substantial liquidity and market visibility, potentially pushing Pi Coin’s value to higher levels.
Trump’s Crypto Announcement and What It Means for Pi Network and Coldware
Donald Trump’s upcoming crypto announcement could have significant implications for the market. As the former president has expressed interest in establishing the United States as a global crypto leader, his upcoming statements are likely to focus on regulatory clarity for digital assets and the potential for creating a crypto reserve. This announcement may spur market movements and attract new capital to certain crypto projects.
Pi Network (PI), with its rapidly expanding user base and promising real-world applications, could see a surge in demand if Trump’s announcement includes favorable policies for retail-friendly coins. On the other hand, Coldware (COLD) could benefit from institutional support, especially if the US government pushes for innovative DeFi solutions to be integrated into the broader financial ecosystem.
Conclusion: Coldware (COLD) as the Best Web3 Altcoin
With both Pi Network (PI) and Coldware (COLD) making waves in the crypto space, Coldware (COLD) stands out as a solid investment opportunity ahead of Trump’s announcement. As a Layer 1 DePIN platform offering robust DeFi solutions and a secure, scalable blockchain, Coldware (COLD) is positioned to benefit not only from speculation but also from real-world adoption in the growing Web3 ecosystem.
Investors looking to capitalize on the next big Web3 altcoin before Trump’s crypto announcement should strongly consider Coldware (COLD), which offers both stability and growth potential as a Layer 1 blockchain built for the future of decentralized finance.
For more information on the Coldware (COLD) Presale:
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The cryptocurrency market continues to witness rapid advancements and unexpected transformations. Among the top projects generating buzz are Pi Network (PI) and Coldware (COLD), two Web3 altcoins vying for attention from investors and traders alike. As Donald Trump prepares for his next crypto announcement, both Pi Network and Coldware (COLD) are positioning themselves to benefit …
