Bitcoin price edges towards $97,000 as institutional demand builds, led by Metaplanet’s expansion into the U.S. Bitcoin finance ecosystem.
Bitcoin (BTC): Strategic Expansion Drives Long-Term Price Outlook
Bitcoin (BTC) price hit a 70-day peak of $97,822 on Friday, with Coingecko data shows showing 3.0% gains over the week and 15.4% in the last 14 days.Among the week’s major bullish catalyst, Japanese firm Metaplanet’s announces the decision to enter the U.S. market, to double-down on the strategic BTC acquisition plan.
Bitcoin price action
On Thursday, the Tokyo-listed Bitcoin investor announced it will establish a wholly owned U.S. subsidiary, Metaplanet Treasury, based in Miami, Florida.
Operations are expected to begin in May 2025 with an initial $10 million investment focused on increasing BTC exposure and optimizing capital allocation across jurisdictions.
Market Impact: Metaplanet’s U.S. Play May Anchor Bitcoin’s Global Liquidity Base
Despite a limited short-term price reaction, Metaplanet’s U.S. expansion may significantly influence Bitcoin’s market structure in the months ahead. BTC has risen 64.7% year-on-year, with public companies and sovereign entities increasingly adding Bitcoin to their balance sheets.
More so, Bitcoin’s growing dominance versus altcoins reflects increasing capital preference for BTC scarcity mechanism and security preferences, at corporate investors react to macroeconomic uncertainty.
Now, with direct access to U.S. banking infrastructure, OTC trading desks, and Bitcoin custodians, Metaplanet’s Miami office will allow more agile execution, dollar-cost averaging, and integration with American financial standards.
Miami’s mayor and state-level regulators have long promoted pro-Bitcoin frameworks, making it an attractive jurisdiction for strategic treasury operations.
More so, Metaplanet’ cross-border investment trend may inspire other Asian firms to follow suit.
As BTC remains anchored near $97,500, supported by strong year-to-date performance and credible corporate adoption, Metaplanet’s move hints at a coming wave of globally aligned Bitcoin treasury models — with the U.S. at the core.
Bitcoin price forecast today leans decisively bullish after clearing critical resistance levels, but the widely discussed $250,000 target remains a tall order in the near term.
For now, price action suggests a more achievable upside path toward $110,000, which has emerged as a realistic technical target given current momentum.
Trading around $96,970, BTC has decisively broken above all key moving averages — the 50-day (red), 100-day (green), and 200-day (blue) in a move supported by rising volume and strong daily candle closes.
Bitcoin price forecast today
The 200-day SMA near $90,200 and the 100-day SMA at $90,005 now form a solid support base after being convincingly reclaimed in April.
Notably, BTC price has nows remained above the 100-day SMA for six consecutive sessions, reinforcing the bullish conviction.
While a retracement remains possible, particularly toward the $92,000–$90,000 zone, the momentum will likely remain bullish unless BTC closes below the 200-day average. A clean break past $98,000 could accelerate the move toward $110,000.
If Bitcoin reaches $119,000 by the end of August, MicroStrategy’s (now Strategy) third-quarter earnings could set a new record for a publicly traded company’s highest quarterly profit in financial history. This impressive figure would easily top Nvidia’s earnings and approach Apple’s record.
As Bitcoin gains widespread acceptance, it prompts the question of whether major players will adopt Strategy’s plan by the book. According to Brickken analyst Enmanuel Cardozo, it depends. Though Strategy’s current achievements are impressive, the quality of its long-term health comes into question.
Could MicroStrategy’s Bitcoin Gains Top Tech Giants?
Michael Saylor’s aggressive Bitcoin plan for Strategy (formerly MicroStrategy) continues to remain strong through sunshine or rain. For now, it shows no signs of slowing. With 592,100 Bitcoins on its balance sheet, Strategy is the biggest corporate holder worldwide.
As Bitcoin’s price continues to climb, so will Strategy’s overall earnings. This large-scale success has already led several publicly traded companies to follow suit. The question is whether other corporate giants will also take the leap and purchase Bitcoin.
If Bitcoin closes Q3 above $119,000, and Strategy has 592,100 bitcoins acquired at an average cost of $70,666 each, Strategy’s estimated quarterly net earnings would be approximately $28.59 billion.
Strategy’s most recent Bitcoin purchases. Source: Strategy.
This figure would exceed Nvidia’s highest reported quarterly net income of $22.091 billion, making it Strategy’s largest quarterly earnings and a significant outlier among many publicly traded tech companies.
Since Strategy uses fair value accounting for its Bitcoin, it directly reflects these gains in its net income. If Bitcoin’s price continues to rise beyond this level, Strategy’s earnings could potentially challenge Apple’s current record-setting quarterly net income of $36.33 billion.
Could this unprecedented success generate a fear of missing out among other competitors?
To Buy or Not to Buy
Cardozo expressed excitement over how such a scenario could generate further Bitcoin adoption by other corporate trailblazers.
“With [Strategy’s] 592,100 BTC holdings, other companies might feel the need to finally jump in, especially as Strategy’s performance is outpacing traditional metrics. That kind of success won’t go unnoticed and will eventually push their boards to at least explore Bitcoin to keep up,” he told BeInCrypto.
Some of Bitcoin’s advantages over assets may even appeal to companies with massive earnings, like Nvidia or Apple.
“There’s a solid case for tech giants like Apple and Nvidia to diversify into Bitcoin, and I’m loving the possibilities here. On the pro side, Bitcoin is built as a perfect hedge against fiat devaluation because of its limited supply and decentralized nature,” Cardozo added.
However, a playbook like Strategy’s comes with many risks, and it’s not a one-size-fits-all win—even for Strategy itself.
Strategy’s Financial Health: A Deeper Dive
While Strategy has seen significant profits from holding Bitcoin, these gains primarily stem from a tax advantage, not from its core business operations.
“These gains, driven by fair value accounting, aren’t cash in hand like Apple’s billions from iPhone sales, they are paper profits tied to Bitcoin’s price. Investors and analysts should see this as a speculative boost, not a sign of operational strength, and focus on cash flow and debt to gauge real business health,” Cardozo explained.
Effectively comparing Strategy’s net income to other characteristics like cash flow and debt indeed reveals more about the problems that may lie ahead for the company, especially if Bitcoin’s price were to decline steadily.
Changes in Bitcoin’s price over the past three months. Source: BeInCrypto.
According to the firm’s most recent SEC filings, Strategy reported its outstanding debt amounted to $8.22 billion as of March 2025. It also had a negative cash flow of -$2 million, representing a significant decline year over year.
Though these numbers make sense considering Strategy’s aggressive Bitcoin buying, they also demonstrate that the company’s core software business is not generating enough cash to cover its expenses. Strategy said so itself in its latest filing.
“A significant decrease in the market value of our Bitcoin holdings could adversely affect our ability to satisfy our financial obligations,” read the statement.
It must issue debt and new equity to raise capital to continue its strategy. The plan is risky, to say the least.
Is Bitcoin Right for Every Company?
Given that Strategy’s main income comes from its Bitcoin purchases, Cardozo argues that other companies should carefully consider their financial position before taking a similar approach.
“Analysts should weigh this against operational metrics; a company living on unrealized gains is riskier by nature. I think it’s an innovative strategy, but for long-term health, especially for traditional businesses, cash-generating operations beat paper profits any day, investors should keep that in mind,” he said.
However, as Bitcoin increasingly symbolizes technological innovation, companies aligning with this principle might feel pressured to embrace it. They wouldn’t need to acquire nearly 600,000 Bitcoins, like Strategy, to make such a statement.
They also have a resilient enough treasury to break a fall.
“I’m pretty confident that Apple and Nvidia will eventually invest into Bitcoin, especially with its current track record over the last 10 years,” Cardozo said, adding, “their treasuries could handle a small 1-5% allocation, and not only be hedged against inflation but also as a branding move since they represent the very image of innovation which will also pressure them to do so eventually.”
Yet, ultimately, companies like Apple and Nvidia cater to different customers. Adding Bitcoin to their balance sheets may cause them to lose clients.
The Sustainability Question for Bitcoin Adopters
It’s no secret that Bitcoin mining is extensively damaging to the environment. Strategy, through its Bitcoin acquisitions, directly contributes to the high energy consumption levels associated with the industry.
“Bitcoin’s annual energy consumption is equivalent to a mid-sized country and of course it’s a conflict right off the bat with Apple’s 2030 carbon neutrality target and Nvidia’s renewable energy push,” Cardozo told BeInCrypto.
These companies could risk damaging their public image by associating with an industry that conflicts with their own Environmental, Social, and Governance (ESG) goals.
“Customers and activists might pressure them, seeing it as greenwashing, especially with sustainability being a big part of their public image… they could align Bitcoin with their ESG goals and keep their image intact as Bitcoin mining becomes more sustainable than traditional banking’s legacy system,” Cardozo added.
Ultimately, while the allure of Bitcoin’s gains might pressure tech giants like Apple and Nvidia to follow Strategy’s lead, such a consideration may cause these companies more problems than profits.
Solana-based meme coin Official Trump (TRUMP) is today’s top gainer in the crypto market, surging nearly 30% in the past 24 hours.
The rally follows a major announcement that the US president will host an exclusive “gala dinner” for the token’s top 220 holders, sparking renewed investor interest.
TRUMP Token Dominates Charts
The Donald Trump-inspired meme coin TRUMP has surged 29% in the past 24 hours, fueled by news of an exclusive incentive tied directly to the U.S. president.
According to the project’s official website, the top 220 holders of the TRUMP token will receive invitations to a private gala dinner with the president on May 22. The website touts the event as “the most EXCLUSIVE INVITATION in the world.”
Since the announcement, the market sentiment around the token has shifted dramatically. Trading volume has skyrocketed by over 500%, reaching $5.11 billion, marking the meme coin’s highest single-day volume since February 14.
When an asset’s price and trading volume spike simultaneously, it signals strong market interest and growing momentum behind the move. This trend indicates that new investors are entering the TRUMP market, fueling the continuation of its current uptrend.
On the daily chart, readings from TRUMP’s Parabolic Stop and Reverse (SAR) indicator support this bullish outlook. At press time, the dots of this indicator rest below TRUMP’s price, forming dynamic support at $7.85.
An asset’s Parabolic SAR indicator identifies potential trend direction and reversals. When its dots are placed under an asset’s price, the market is in an uptrend. This confirms TRUMP’s current rally and also hints at the likelihood of sustained growth in the short term.
TRUMP Faces Make-or-Break Moment
As of this writing, TRUMP trades at $11.82. If the bulls hold on to control and demand strengthens ahead of the private gala dinner, the meme coin could extend its rally and climb toward $22.14.
The author of Rich Dad Poor Dad, Robert Kiyosaki, has long supported Bitcoin (BTC) and why it will help investors get rich. In one of his posts, the famed author and BTC proponent provides his realistic target for Bitcoin price that ranges from $180k to $200k. BTC price trades at $94k today and needs to roughly double from here to reach this target. In another tweet, Kiyosaki explains that the US economy will crash if other countries stop buying US bonds or treasuries. This statement further connects this downfall of the US economy and dollar to the value moving to hard assets, including Gold, Silver and Bitcoin.
Robert Kiyosaki Explains How a US Economic Crash Could Propel BTC Price to $200k
The Rich Dad Poor Dad author Robert Kiyosaki noted in an X post on April 20, 2025, that Bitcoin (BTC) price will go to $180k to $200k. Although BTC was trading at $84k at the time, it has risen more than $10,000 in just nine days, edging closer to its target. While some investors might consider this BTC price target far-fetched, the popular author explained the reason behind his target a few months ago.
On February 27, 2025, Kiyosaki noted that the “US Bonds are a joke.” He added,
“When countries like Japan and China stop buying our bonds….inflation will go through the roof….our economy and the US dollar will crash.”
This forecast from the author is slowly coming true as the US dollar index (DXY) is down 11% in the 100 days. Trump’s tariff war caused major sell-off in the US stock markets. However, China’s stock market is on an uptrend again, and Gold has embarked on one of the best rallies in the past few years. Although Bitcoin lagged, its price has shot up nearly 30% in the past two weeks or so.
If Trump’s tariffs do not come back down, it could trigger a US bond sell-off that could further weaken the US dollar and trigger a widespread sell-off in the stock market. In such a case, Bitcoin, considered as a hard asset and gold 2.0, could enjoy capital inflows and a potential bull run.
So, it is not that hard to imagine a Bitcoin price prediction with a target of $180k or $200k. Investors should note that if the US dollar continues to worsen and big investors start to lose confidence in Fed, it could cause hard assets to explode. In such a case, its not a matter if, but when will Bitcoin head to new highs.
Where’s Bitcoin Heading Next?
Moreover, the spot Bitcoin ETFs have unusually high demand. In just eight days, the 3.5 billion inflows were for BTC from US investors, which adds more value to why buying BTC is a good idea and the worsening condition of US could benefit investors.
BTC ETF Netflows
The long-term outlook of Bitcoin remains extremely bullish with Energy Value of BTC price hovering around $130k. Although Bitcoin’s value today is 40% lower, there is a good chance that bulls push this hard asset higher.
