Crypto trading, often associated with substantial volatility and risks, has created a new class of millionaires and billionaires who have made their fortune through strategic investments. While their success stories dominate headlines, the ways these individuals deploy their digital fortunes reveal a spectrum of ambition, extravagance, and eccentricity.
From extravagant art purchases that defy logic to massive investments in cars and real estate, these individuals are redefining what it means to spend big. Here’s a look at some of the ways crypto millionaires have splashed their digital cash.
Justin Sun
TRON founder Justin Sun has grabbed global attention multiple times for his high-profile acquisitions. In November 2024, Sun spent $6.2 million on a banana.
Well, specifically, a banana duct-taped to a wall. He acquired the artwork, titled ‘Comedian’ by Italian artist Maurizio Cattelan, at a Sotheby’s auction in New York.
Originally purchased for 35 cents from Shah Alam, a 74-year-old Bangladeshi immigrant working near Sotheby’s, the banana’s value surged through Cattelan’s conceptual art.
Sun, whose net worth is $8.5 billion according to Forbes, didn’t just buy the piece for show. He later ate the banana during a press conference in Hong Kong.
“Many friends have asked me about the taste of the banana. To be honest, for a banana with such a back story, the taste is naturally different from an ordinary one,” Sun wrote on X.
Moreover, in March 2021, he purchased a Beeple non-fungible token (NFT) for $6 million. Later that year, in November 2021, Sun bought the Alberto Giacometti sculpture Le Nez at Sotheby’s for $78 million.
However, this acquisition became embroiled in a heated legal dispute. In February 2025, Sun sued media mogul David Geffen, alleging his former employee stole and sold the sculpture to Geffen for $65.5 million without his consent. Meanwhile, in April 2025, Geffen’s countersuit labeled Sun’s claims a “sham” tied to crypto market woes.
Sun’s spending extends beyond art. In December 2021, he outbid competitors by paying $28 million for a seat on Blue Origin’s first spaceflight, owned by Jeff Bezos. Despite winning the bid, which benefited space-related charities, scheduling conflicts prevented Sun from participating in the launch.
Carl Runefelt (Carl Moon)
Carl Runefelt, widely recognized by his online alias Carl Moon, is a Swedish crypto investor and social media influencer. He rose from being a supermarket cashier to a multi-millionaire crypto influencer in Dubai.
Runefelt publicly documents his millionaire crypto lifestyle, sharing it with his 1.5 million followers on X, around 245,000 followers on Instagram, and 360,000 subscribers on YouTube. His social media presence is dominated by displays of luxury, including hypercars, private jets, and high-end watches, making him a poster boy for the “crypto bro” lifestyle.
Among his notable acquisitions is a Bugatti Veyron, which he reportedly purchased for $2 million.
“I quit my supermarket job as a cashier back In November 2018. Now, 3 years later I’m driving a Bugatti Veyron in Dubai. What’s the next car I should buy?” Runefelt wrote in a 2022 post on Instagram.
In January 2024, Runefelt added a $300,000 G-Wagon to his car collection. In September that year, he splurged $800,000 on a Ferrari. Moreover, in February 2025, he expanded his car investments with four more Ferraris worth $4 million.
Runefelt also owns a custom $1 million Jacob & Co. watch and a $140,000 Patek Philippe Nautilus, among other expensive acquisitions. These purchases reflect his affluent lifestyle, fueled by his cryptocurrency success, and form part of his strategy to inspire followers through visible wealth.
Ed Craven
Ed Craven is an Australian billionaire and co-founder of Stake.com, a cryptocurrency-based online casino, and Kick, a live-streaming platform. He has a net worth of $2.4 billion, mainly from Stake’s success.
The platform, launched in 2017 with Bijan Tehrani, is now one of the world’s largest offshore crypto casinos. Notably, in 2025, Craven appeared on Forbes’ list of the youngest billionaires. He is one of only two self-made billionaires under 30.
Craven has used his cryptocurrency wealth for lavish yet smart purchases. He owns one of Australia’s most expensive homes on St George’s Road, Toorak, which he purchased for $80 million. He also bought a $38.5 million property on Orrong Road and owns multimillion-dollar homes in Southbank and Mount Macedon.
Craven’s spending also extends to sports. He committed $100 million to rename the Alfa Romeo Formula One team as the “Stake F1 Team Kick Sauber.”
While real estate dominates his portfolio, his sports investments highlight a strategic use of wealth to elevate personal and corporate prestige, aligning with his entrepreneurial vision.
The post Bananas, Bugattis, and Lavish Mansions: How Crypto Millionaires Spend Their Fortunes appeared first on BeInCrypto.
