Bitcoin surged past $124,000 on August 14, 2025, setting a fresh all-time high. This milestone pushed Bitcoin ahead of Google, making it the fifth-largest asset by market capitalization worldwide. The rally was driven by strong institutional interest, ETF inflows, and expectations of a U.S. interest rate cut. Bitcoin’s surge also lifted the entire crypto market, which is now close to a $4.2 trillion valuation, with major altcoins like Ethereum showing solid gains. This marks another key step in Bitcoin’s mainstream financial acceptance.
Metaplanet, a Tokyo-based publicly traded company (TSE: 3350), has significantly expanded its Bitcoin (BTC) treasury holdings by purchasing an additional 463 BTC for approximately $55 million.
This strategic investment was executed at an average price of around $119,500 per BTC. It underscores the firm’s commitment to strengthening shareholder value through substantial cryptocurrency accumulation.
Strengthening Treasury with Bitcoins
Following this recent acquisition, Metaplanet now holds 17,595 BTC at an average purchase price of approximately $102,800 per coin. The company’s total investment in Bitcoin amounts to roughly $1.8 billion, positioning Metaplanet among Japan’s largest and the world’s seventh-largest corporate Bitcoin holders.
Metaplanet utilizes Bitcoin Yield (BTC Yield) as a key performance indicator (KPI) to measure the success of its treasury strategy. BTC Yield measures the percentage change in Bitcoin holdings relative to fully diluted shares outstanding over specific reporting periods. Between July 1 and August 4, 2025, Metaplanet reported a BTC Yield of 24.6%, reflecting continued aggressive accumulation.
The firm also tracks BTC Gain and BTC Dollar Gain metrics. BTC Gain quantifies the absolute growth of the company’s Bitcoin holdings, excluding dilution effects from new share issuances. BTC Dollar Gain represents the market value of BTC Gain translated into US dollars. It provides investors with clear insight into Metaplanet’s treasury management performance.
For Q2 2025 (April 1 to June 30), Metaplanet reported a BTC Yield of 129.4%, accumulating a BTC Gain of 5,237 BTC, translating into approximately $604 million. These figures highlight Metaplanet’s robust financial strategy in leveraging cryptocurrency investments to bolster its corporate treasury.
Navigating Inflation and Currency Risks
Metaplanet’s aggressive Bitcoin acquisitions align with growing concerns over inflation and persistent yen depreciation. According to industry analysts, the company’s cryptocurrency strategy serves as a protective hedge against monetary inflation.
“Japanese companies are facing persistent yen depreciation, making Bitcoin an attractive hard asset hedge,” said a crypto market analyst in an earlier statement to BeInCrypto. “BTC offers superior long-term risk-adjusted returns, particularly in markets where real yields remain negative.”
Metaplanet’s Bitcoin-focused treasury management comes amid rising global inflation, notably in major economies such as the United States and Japan. With the yen experiencing sustained depreciation, Japanese corporations increasingly view Bitcoin as a viable long-term safeguard against diminishing purchasing power.
The company’s extensive BTC holdings contribute significantly to its corporate value. They overshadow traditional ventures like hotels and media. These legacy businesses currently represent only a limited revenue base.
Although the hotel segment remains stable, its profit contribution remains minor relative to the scale of the cryptocurrency investment. During Q1 2025, Metaplanet reported revenue of approximately $6 million, a 943.9% year-over-year increase, primarily attributed to gains from Bitcoin sales and related activities.
Metaplanet’s shares exhibit volatility that exceeds Bitcoin’s fluctuations. This indicates amplified exposure and sensitivity to crypto market shifts. The volatility is driven by debt financing, new share issuances, and market premiums tied to expected future holdings.
Redefining Corporate Value Through Bitcoin-Centric Strategy
The firm maintains that its KPI methodology accurately reflects treasury performance without overstating the implications of equity dilution. Management emphasizes that BTC Yield, BTC Gain, and BTC Dollar Gain are valuable treasury performance metrics. These indicators help assess effectiveness independently of traditional revenue or profitability benchmarks.
Metaplanet’s continued Bitcoin accumulation signals confidence in BTC’s long-term potential. The company views it as a tool for robust inflation protection and attractive returns amid global uncertainty. Investors closely monitor the $101,000 per BTC price level, which marks Metaplanet’s break-even threshold. This level is seen as a financial “danger zone” where potential losses could materialize.
After passing the final House vote on Thursday, the GENIUS Act was enacted into law by President Donald Trump on Friday, July 18. The signing into law of the Genius Act was witnessed at the White House by top crypto leaders, including Tether (USDT) CEO Paolo Ardoino and Coinbase Global Inc. (NASDAQ: COIN) CEO Brian Armstrong.
The landmark crypto legislation will foster the development and adoption of stablecoins in the United States and globally. According to President Trump, during the signing ceremony, the GENIUS Act is a major milestone for the financial industry.
“This could be perhaps the greatest revolution in financial technology since the birth of the internet itself. A lot of people are saying that,” Trump said. “What do you guys think? If you say yes, I’m saying yes.”
What’s Next for Crypto Under the GENIUS Act
The GENIUS Act was created to regulate the stablecoin market, which has grown to more than $264 billion in net valuation at the time of this writing. The clear regulatory framework for the stablecoin market will help attract more institutional investors into blockchain technology and the wider crypto space.
“This clear direction from Congress also should serve as a catalyst for the SEC to provide guidance on how SEC registrants can use—and accommodate their customers’ use of—payment stablecoins. I invite investors and market participants regulated by the SEC to engage with the Crypto Task Force on what the Commission needs to do, in light of the GENIUS Act,” SEC Commissioner Hester Peirce, noted.
The mainstream adoption of crypto assets, through the stablecoin market, will play a crucial role in the ongoing bull rally. Furthermore, the stablecoin market is a major source of liquidity in the crypto space.
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After passing the final House vote on Thursday, the GENIUS Act was enacted into law by President Donald Trump on Friday, July 18. The signing into law of the Genius Act was witnessed at the White House by top crypto leaders, including Tether (USDT) CEO Paolo Ardoino and Coinbase Global Inc. (NASDAQ: COIN) CEO Brian …
The US Securities and Exchange Commission (SEC) is preparing to review several internal staff directives that influence how the regulator oversees the crypto industry.
This move aligns with President Donald Trump’s latest Executive Order on deregulation. It also follows guidance from the Department of Government Efficiency (DOGE), currently led by Elon Musk.
SEC to Review Howey Test and Investment Contract Framework Application
On April 5, Acting SEC Chair Mark Uyeda noted that the upcoming reviews could result in changes or full withdrawal of some statements. He emphasized that the agency’s objective is to ensure its guidance remains relevant and consistent with its current priorities.
“The purpose of this review is to identify staff statements that should be modified or rescinded consistent with current agency priorities,” the Commission stated.
One of the main targets of this reassessment is the SEC’s current framework for determining whether a digital asset qualifies as a security. This guideline relies heavily on the decades-old Howey Test.
It also reflects the views of former SEC official Bill Hinman, shared during a 2018 speech. Hinman argued that the degree of decentralization behind a token should matter more than how it was originally sold.
This development may pave the way for a dramatic shift in how crypto assets are evaluated. Crypto analyst Jesus Martinez believes that removing or revising the current framework could be a major turning point for retail investors in the US.
He argues that regulatory constraints have long blocked everyday users from participating in projects like launchpads and node operations. These platforms are often only accessible to those with foreign identification or institutional workarounds.
Martinez says that dismantling such outdated rules could help level the playing field for American investors.
“It’s been hurting retail for the longest time & we need to prioritize American citizens, this is a big step in that direction,” Martinez concluded.
Beyond the Howey-based framework, the SEC is also reviewing several other documents. One of these is a bulletin outlining regulatory concerns around mutual funds investing in Bitcoin futures.
The financial regulator is also reviewing a risk alert from the Division of Examination. This alert warns that digital assets pose unique investor risks, including regulatory uncertainty and cybersecurity threats.
Additionally, the Commission is reassessing whether state-chartered banks and trust companies can act as qualified custodians under the SEC’s Custody Rule.
The crypto community believes the SEC’s broad reassessment points to a shift toward a more modern and flexible regulatory approach. This shift could reshape the crypto landscape for both retail investors and institutional participants